TDM Growth Partners

Brand identity, UX, Website design

TDM Growth Partners is a boutique investment firm that prides itself on building long-term partnerships with companies who invest in their people and culture.
Their portfolio includes companies like Spotify, Culture Amp, Slack, and Guzman Y Gomez.

The team came to us with a pre-existing logo which we were to clean up and create a brand around. The request for their brand was: uncomplicated, elegant, with a bit of edge. They wanted to visually stand apart from their competitors.

I worked closely with the client to decide on their colour palette, a simple graphic device, photography style. I delivered their brand toolkit as well as set up a photoshoot of their office and team.

I also redesigned their website, bringing their team in for a UX and content workshop, working closely with developers, and ensuring it was built in a way that was customisable for them long after the delivery.