HelloGoodbye

Brand identity, Brand strategy, Tone of voice

HelloGoodbye was a home goods start up that focused on providing affordable packaged furniture solutions for a flexible monthly subscription.

Customers select their packages, keep them for as long as they want, and swap them out when they felt like a change. They also offered a secondary home-staging service, where sellers could furnish their home without the exorbitant fees usually attached.

The branding for HelloGoodbye plays on the flow and continuity of life, where furnishing your home should be a transitory aspect and fuss-free as possible.

Using light colours and simple illustrative elements, the brand captures a fresh and playful personality that differentiated it from the home goods market.