Rebranding the whole platform through tokens 

SafetyCulture rebranded to Mitti this August. New colours, typefaces, illustrations across every surface of the platform, while teams were mid-flight on feature work. We had two months. 

We didn’t have to do a per-team migration, because this is exactly where token propagation did the work. It was successful because we had pushed hard over the last two years for close to 100% token coverage over every product surface. We hadn’t known this day would come, but the rebrand made the case for our work in a way that “tech debt” never did.